GTM agency pricing: GTM Agency Fee Index
The median published figure in the GTM Agency Fee Index is 9,200 USD per month across 2 sources' own pages (range 5,500 to 12,900 USD per month; a 25,000 USD build fee is not monthly), read 9 November 2026. The higher retainer, RevPartners', is a minimum. 7 others publish none.
2 of the 9 named sources read in full publish a figure; 7 publish none, read 9 November 2026.
By fee
| Breakdown | Median | Range | Sources |
|---|---|---|---|
| fee retainer | 9,200 USD per month | 5,500 to 12,900 USD per month | 2 |
| fee build | 25,000 USD (one figure) | one figure, no range | 1 |
Every figure, with its source
One row per published figure: the figure as the source's own page publishes it, the page, and the day it was read. A figure that is not on a page we read is not on this one.
| Source | Figure | Breakdown | Read |
|---|---|---|---|
| RevPartners Clay agency | 25,000 USD | build | 2026-11-09 |
| RevPartners Clay agency | 12,900 USD per month | retainer | 2026-11-09 |
| Sales.co, GTM engineering agencies compared | 5,500 USD per month | retainer | 2026-11-09 |
The sentence each figure was read from (3)
- RevPartners Clay agency, read 2026-11-09:
$25,000
- RevPartners Clay agency, read 2026-11-09:
$12,900+/mo.
- Sales.co, GTM engineering agencies compared, read 2026-11-09:
Sales.co's GTM engineering package is $5,500 a month, flat, with no setup fees.
Read in full, publishes no figure
7 named sources were read in full on the dates shown and print no usable figure. They are counted, never filled in.
- SalesCaptain Clay agency, read 2026-11-09: every candidate on the page was refused
- ColdIQ implementation, read 2026-11-09: every candidate on the page was refused
- Growth Engine X, read 2026-11-09: read in full and no accepted figure on the page
- Understory GTM engineering, read 2026-11-09: every candidate on the page was refused
- DevCommX FAQ, read 2026-11-09: read in full and no accepted figure on the page
- demandDrive Clay services, read 2026-11-09: read in full and no accepted figure on the page
- The Kiln, read 2026-11-09: read in full and no accepted figure on the page
Methodology
Every row is a verbatim sentence read from the named source's own page through our fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2).
2 of the 9 named sources that could be read published a usable figure; 7 published none and are recorded as not published, never filled in; 3 could not be read (blocked, dead or unreachable) and count nowhere.
The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source in USD per month (a source's median where its page yielded several accepted sentences), so N counts sources, never sentences; 52 candidate sentence(s) were refused by a reviewer with the reason recorded.
The fuller derivation this dataset is chartered to grow into (not yet what the figures above are; they are each source's own published figure as read): one figure per agency from its own pricing page: the lowest published monthly retainer and, separately, the lowest published one-off build fee, never mixed; median and range over agencies that publish; the share of agencies read that publish any price; agencies that publish none are counted as not-published, never estimated
52 candidate sentences on these pages were refused by a reviewer; each refusal and its reason is recorded in the review ledger.
Sources (12)
- Sales.co, GTM engineering agencies compared(the publisher's own terms; quoted for reporting and comment)
- RevPartners Clay agency(the publisher's own terms; quoted for reporting and comment)
- C17 pricing(the publisher's own terms; quoted for reporting and comment)
- SalesCaptain Clay agency(the publisher's own terms; quoted for reporting and comment)
- ColdIQ implementation(the publisher's own terms; quoted for reporting and comment)
- Growth Engine X(the publisher's own terms; quoted for reporting and comment)
- Understory GTM engineering(the publisher's own terms; quoted for reporting and comment)
- DevCommX FAQ(the publisher's own terms; quoted for reporting and comment)
- demandDrive Clay services(the publisher's own terms; quoted for reporting and comment)
- The Kiln(the publisher's own terms; quoted for reporting and comment)
- Clay Solutions Partners directory(the publisher's own terms; quoted for reporting and comment)
- Agency pricing-page search(the publisher's own terms; quoted for reporting and comment)
Cite or embed this figure
The median published figure in the GTM Agency Fee Index is 9,200 USD per month across 2 sources' own pages (range 5,500 to 12,900 USD per month; a 25,000 USD build fee is not monthly), read 9 November 2026.
2 of the 9 named sources read in full publish a figure; 7 publish none, read 9 November 2026.
GTM Agency Fee Index, fee retainer: median 9,200 USD per month across 2 sources, read 9 November 2026.
GTM Agency Fee Index, fee build: median 25,000 USD across 1 source, read 9 November 2026.
Cite as: "thegtmcrew.com GTM Agency Fee Index", updated 2026-11-09, https://thegtmcrew.com/datasets/gtm-agency-fee-index/.
Download the CSV (3 rows, computed 2026-11-09)
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Questions this data answers
What do GTM engineering agencies publish as their monthly retainer or build fee, and how many publish one at all?
The median published figure in the GTM Agency Fee Index is 9,200 USD per month across 2 sources' own pages (range 5,500 to 12,900 USD per month; a 25,000 USD build fee is not monthly), read 9 November 2026.
How much does a GTM engineering agency cost?
The median published figure in the GTM Agency Fee Index is 9,200 USD per month across 2 sources' own pages (range 5,500 to 12,900 USD per month; a 25,000 USD build fee is not monthly), read 9 November 2026.
Where do the figures in the GTM Agency Fee Index come from?
Every figure is quoted from its source's own page and dated (last read 9 Nov 2026). 9 named sources were read and 2 publish a figure; the 7 that publish none are recorded as not published, never estimated.