Process
How a GTM system build runs: brief, scope, build and handover
Updated
A GTM System Build runs in four stages: your brief, a written scope with a fixed price, a 90-day build inside your own CRM and tools, and a handover with the documentation your team or your own hire needs to run it. The system stays in your accounts, not ours.
What happens to the brief I send?
The engineer who would build the system reads it. If something is missing to scope it, we ask. Then a written scope comes back: what will be built, in what order, what it depends on in your stack, and a fixed price for it.
What happens during the 90 days?
- The data foundation first: one account and contact model in your CRM, filled once.
- Scoring and signals next, written down where your team can read and change them.
- Then outbound and routing, each play switched on only once the data under it is right.
- AI research and drafting last, with a person approving what goes out.
What do I get at handover?
The system, running in your own accounts, and the documentation for it: every table, workflow, rule and credential owner written down, with a runbook a new GTM engineer can pick up on the first day.
What happens after the build?
Three paths. You run it yourselves from the runbook. Or a monthly GTM Engineering Retainer keeps it running and adds to it. Or, as an Interim GTM Engineer, we keep building until your own hire starts and hand it to them. The pricing page compares each with a hire.