GTM software: GTM Stack Price Board
For billed monthly, the median published figure in the GTM Stack Price Board is 63 USD across 4 figures from the sources' own pages (range 20 to 99 USD; 16 sources publish a figure), read 9 November 2026. 4 others publish none.
16 of the 20 named sources read in full publish a figure; 4 publish none, read 9 November 2026.
By plans
| Breakdown | Median | Range | Sources |
|---|---|---|---|
| plans billing not stated | 32 USD | 19.99 to 54 USD | 3 |
| plans billing not stated | 9 USD per user per month (one figure) | one figure, no range | 1 |
| plans billed annually | 49 USD per seat per month (one figure) | one figure, no range | 1 |
| plans billed annually | 34 EUR | 20 to 55 EUR | 3 |
| plans billed annually | 7 EUR per seat per month (one figure) | one figure, no range | 1 |
| plans billed annually | 2,500 USD (one figure) | one figure, no range | 1 |
| plans billed annually | 64 USD per sender per month (one figure) | one figure, no range | 1 |
| plans billed annually | 168 EUR per seat per year (one figure) | one figure, no range | 1 |
| plans billed monthly | 69 EUR (one figure) | one figure, no range | 1 |
| plans billed monthly | 63 USD | 20 to 99 USD | 4 |
| plans billed monthly | 79 USD per sender per month (one figure) | one figure, no range | 1 |
Every figure, with its source
One row per published figure: the figure as the source's own page publishes it, the page, and the day it was read. A figure that is not on a page we read is not on this one.
| Source | Figure | Breakdown | Read |
|---|---|---|---|
| Common Room pricing | 2,500 USD | billed annually | 2026-11-09 |
| Pipedrive pricing | 168 EUR per seat per year | billed annually | 2026-11-09 |
| Findymail pricing | 99 USD | billed monthly | 2026-11-09 |
| RB2B pricing | 79 USD | billed monthly | 2026-11-09 |
| HeyReach pricing | 79 USD per sender per month | billed monthly | 2026-11-09 |
| lemlist pricing | 69 EUR | billed monthly | 2026-11-09 |
| HeyReach pricing | 64 USD per sender per month | billed annually | 2026-11-09 |
| lemlist pricing | 55 EUR | billed annually | 2026-11-09 |
| Clay pricing | 54 USD | billing not stated | 2026-11-09 |
| Apollo.io pricing | 49 USD per seat per month | billed annually | 2026-11-09 |
| Instantly pricing | 47 USD | billed monthly | 2026-11-09 |
| Hunter pricing | 34 EUR | billed annually | 2026-11-09 |
| Smartlead pricing | 32 USD | billing not stated | 2026-11-09 |
| n8n pricing | 20 EUR | billed annually | 2026-11-09 |
| Unify pricing | 20 USD | billed monthly | 2026-11-09 |
| Zapier pricing | 19.99 USD | billing not stated | 2026-11-09 |
| Close CRM pricing | 9 USD per user per month | billing not stated | 2026-11-09 |
| HubSpot pricing | 7 EUR per seat per month | billed annually | 2026-11-09 |
The sentence each figure was read from (18)
- Common Room pricing, read 2026-11-09:
$2,500/mo
- Pipedrive pricing, read 2026-11-09:
One payment of € 168 per seat/year
- Findymail pricing, read 2026-11-09:
$99
- RB2B pricing, read 2026-11-09:
$79 /mo
- HeyReach pricing, read 2026-11-09:
$79 per sender/month for 1–9 senders
- lemlist pricing, read 2026-11-09:
69€
- HeyReach pricing, read 2026-11-09:
with yearly billing $64 or $48 per sender/month
- lemlist pricing, read 2026-11-09:
55€
- Clay pricing, read 2026-11-09:
Starts at $54/mo, expand anytime
- Apollo.io pricing, read 2026-11-09:
$49
- Instantly pricing, read 2026-11-09:
$47/monthly
- Hunter pricing, read 2026-11-09:
34€
- Smartlead pricing, read 2026-11-09:
$32
- n8n pricing, read 2026-11-09:
20€
- Unify pricing, read 2026-11-09:
$20
- Zapier pricing, read 2026-11-09:
$19.99
- Close CRM pricing, read 2026-11-09:
$9 per user / month
- HubSpot pricing, read 2026-11-09:
€7/mo/seat
Read in full, publishes no figure
4 named sources were read in full on the dates shown and print no usable figure. They are counted, never filled in.
- ZoomInfo pricing, read 2026-11-09: every candidate on the page was refused
- Cognism pricing, read 2026-11-09: read in full and no accepted figure on the page
- Outreach pricing, read 2026-11-09: every candidate on the page was refused
- Salesloft pricing, read 2026-11-09: read in full and no accepted figure on the page
Methodology
Every row is a verbatim sentence read from the named source's own page through our fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2).
16 of the 20 named sources that could be read published a usable figure; 4 published none and are recorded as not published, never filled in; 1 could not be read (blocked, dead or unreachable) and count nowhere.
The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source in USD (a source's median where its page yielded several accepted sentences), so N counts sources, never sentences; 168 candidate sentence(s) were refused by a reviewer with the reason recorded.
The fuller derivation this dataset is chartered to grow into (not yet what the figures above are; they are each source's own published figure as read): per tool, the cheapest paid plan's published price per month and what it includes (credits, actions, seats, sending accounts), with the billing basis (monthly or annual) kept apart and never mixed into one figure; the count of tools that publish a price against those that are quote-only; the monthly cost of a reference stack (enrichment + sequencing + automation + CRM) as the sum of the entry plans; changed-since the previous monthly read
168 candidate sentences on these pages were refused by a reviewer; each refusal and its reason is recorded in the review ledger.
Sources (21)
- Clay pricing(the publisher's own terms; quoted for reporting and comment)
- Apollo.io pricing(the publisher's own terms; quoted for reporting and comment)
- n8n pricing(the publisher's own terms; quoted for reporting and comment)
- Smartlead pricing(the publisher's own terms; quoted for reporting and comment)
- Instantly pricing(the publisher's own terms; quoted for reporting and comment)
- HeyReach pricing(the publisher's own terms; quoted for reporting and comment)
- HubSpot pricing(the publisher's own terms; quoted for reporting and comment)
- Zapier pricing(the publisher's own terms; quoted for reporting and comment)
- lemlist pricing(the publisher's own terms; quoted for reporting and comment)
- Unify pricing(the publisher's own terms; quoted for reporting and comment)
- Common Room pricing(the publisher's own terms; quoted for reporting and comment)
- ZoomInfo pricing(the publisher's own terms; quoted for reporting and comment)
- Cognism pricing(the publisher's own terms; quoted for reporting and comment)
- RB2B pricing(the publisher's own terms; quoted for reporting and comment)
- Pipedrive pricing(the publisher's own terms; quoted for reporting and comment)
- Close CRM pricing(the publisher's own terms; quoted for reporting and comment)
- Hunter pricing(the publisher's own terms; quoted for reporting and comment)
- Findymail pricing(the publisher's own terms; quoted for reporting and comment)
- Outreach pricing(the publisher's own terms; quoted for reporting and comment)
- Salesloft pricing(the publisher's own terms; quoted for reporting and comment)
- The sister hub's tool-demand dataset(the publisher's own terms; quoted for reporting and comment)
Cite or embed this figure
For billed monthly, the median published figure in the GTM Stack Price Board is 63 USD across 4 figures from the sources' own pages (range 20 to 99 USD; 16 sources publish a figure), read 9 November 2026.
16 of the 20 named sources read in full publish a figure; 4 publish none, read 9 November 2026.
GTM Stack Price Board, plans billing not stated: median 32 USD across 3 sources, read 9 November 2026.
GTM Stack Price Board, plans billing not stated: median 9 USD per user per month across 1 source, read 9 November 2026.
GTM Stack Price Board, plans billed annually: median 49 USD per seat per month across 1 source, read 9 November 2026.
GTM Stack Price Board, plans billed annually: median 34 EUR across 3 sources, read 9 November 2026.
GTM Stack Price Board, plans billed annually: median 7 EUR per seat per month across 1 source, read 9 November 2026.
GTM Stack Price Board, plans billed annually: median 2,500 USD across 1 source, read 9 November 2026.
GTM Stack Price Board, plans billed annually: median 64 USD per sender per month across 1 source, read 9 November 2026.
GTM Stack Price Board, plans billed annually: median 168 EUR per seat per year across 1 source, read 9 November 2026.
GTM Stack Price Board, plans billed monthly: median 69 EUR across 1 source, read 9 November 2026.
GTM Stack Price Board, plans billed monthly: median 63 USD across 4 sources, read 9 November 2026.
GTM Stack Price Board, plans billed monthly: median 79 USD per sender per month across 1 source, read 9 November 2026.
Cite as: "thegtmcrew.com GTM Stack Price Board", updated 2026-11-09, https://thegtmcrew.com/datasets/gtm-stack-price-board/.
Download the CSV (18 rows, computed 2026-11-09)
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Questions this data answers
What does each tool in a GTM engineering stack cost per month on its cheapest published paid plan?
For billed monthly, the median published figure in the GTM Stack Price Board is 63 USD across 4 figures from the sources' own pages (range 20 to 99 USD; 16 sources publish a figure), read 9 November 2026.
What does a GTM tool stack cost?
For billed monthly, the median published figure in the GTM Stack Price Board is 63 USD across 4 figures from the sources' own pages (range 20 to 99 USD; 16 sources publish a figure), read 9 November 2026.
What is the published figure for billed monthly in the GTM Stack Price Board?
For billed monthly, the median published figure is $63 across 4 figures from the sources' own pages, from $20 to $99, read 9 Nov 2026.
What is the published figure for billing not stated in the GTM Stack Price Board?
For billing not stated, the median published figure is $32 across 3 figures from the sources' own pages, from $19.99 to $54, read 9 Nov 2026.
Where do the figures in the GTM Stack Price Board come from?
Every figure is quoted from its source's own page and dated (last read 9 Nov 2026). 20 named sources were read and 16 publish a figure; the 4 that publish none are recorded as not published, never estimated.