Stack costs
GTM tech stack cost: entry prices of 20 tools, as published
Updated
Of 20 GTM tools we read on their own pricing pages on 9 November 2026, 16 publish an entry price and 4 quote on request. Billed monthly, the entry plans priced in dollars run from $20 to $99 a month. Monthly and annual prices are listed apart and never averaged together.
What does enrichment and contact data cost?
| Tool | Entry plan, as published | Billing, as read | Source |
|---|---|---|---|
| Clay | $54 a month | toggle, state not read | Clay pricing |
| Apollo | $49 per seat a month | billed annually | Apollo.io pricing |
| Hunter | 34€ a month | billed annually | Hunter pricing |
| Findymail | $99 a month | billed monthly | Findymail pricing |
| ZoomInfo | publishes no price | quote on request | ZoomInfo pricing |
| Cognism | publishes no price | quote on request | Cognism pricing |
What do sequencing and outreach tools cost?
| Tool | Entry plan, as published | Billing, as read | Source |
|---|---|---|---|
| Smartlead | $32 a month | toggle, state not read | Smartlead pricing |
| lemlist | 69€ a month | billed monthly | lemlist pricing |
| lemlist | 55€ a month | billed annually | lemlist pricing |
| Instantly | $47 a month | billed monthly | Instantly pricing |
| HeyReach | $79 per sender a month | billed monthly | HeyReach pricing |
| HeyReach | $64 per sender a month | billed annually | HeyReach pricing |
| Outreach | publishes no price | quote on request | Outreach pricing |
| Salesloft | publishes no price | quote on request | Salesloft pricing |
What do the automation layers cost?
| Tool | Entry plan, as published | Billing, as read | Source |
|---|---|---|---|
| n8n | 20€ a month | billed annually | n8n pricing |
| Zapier | $19.99 a month | toggle, state not read | Zapier pricing |
What does the CRM cost at its entry tier?
| Tool | Entry plan, as published | Billing, as read | Source |
|---|---|---|---|
| HubSpot | €7 per seat a month | billed annually | HubSpot pricing |
| Pipedrive | € 168 per seat a year | billed annually | Pipedrive pricing |
| Close | $9 per user a month | toggle, state not read | Close CRM pricing |
What do signal and intent tools cost?
| Tool | Entry plan, as published | Billing, as read | Source |
|---|---|---|---|
| Unify | $20 per seat a month | billed monthly | Unify pricing |
| Common Room | $2,500 a month | billed annually | Common Room pricing |
| RB2B | $79 a month | billed monthly | RB2B pricing |
Why are monthly and annual prices listed apart?
Most of these pages offer both, and the annual price is the lower one shown per month. Adding them into one average would describe no plan anyone can buy, so each row says how its page printed the price. Where a page carries a monthly or annual switch and our read does not show which side it printed, the row says so rather than guessing.
Why are some prices in euros?
Our reader fetches these pages from Germany, and HubSpot, n8n, lemlist, Hunter and Pipedrive printed their prices in euros to it. The row shows the price exactly as the page printed it, never converted.
Which tools are missing, and why?
Six more were read and are held out until a read carries their plan price as one figure: Lusha, Salesforce Sales Cloud and Attio print each price in separate pieces, FullEnrich animates its price one digit at a time, Prospeo's page did not store cleanly, and Make's plan grid did not appear in the read at all. None of them is listed as publishing nothing, because that would not be true.
What does this mean for a system build?
The tools are the small line. A system usually runs on one enrichment plan, one sequencer, one automation layer and the CRM the company already has, and most entry plans above sit under $100 a month. What costs more is the engineering that connects them, which is what the pricing page sets beside a hire.
Source: GTM Stack Price Board