Methodology
How our figures are read: GTM stack and agency fee data
Updated
Both datasets on this site are built the same way: we open each vendor's or agency's own pricing page, copy the price exactly as it is printed, and keep a fingerprint of the page so the figure can be checked later. Here is what each one counts, what it leaves out and how thin it still is.
What does the GTM Stack Price Board count?
One figure per tool: the cheapest paid plan on the tool's own pricing page, as printed on 9 November 2026, with whether the page said it was billed monthly, billed annually or did not say. Of the 21 tools named, 20 pages loaded: 16 print an entry price and 4 quote on request. The headline is the median of the plans billed monthly in dollars, because a monthly price and an annual price shown per month are different offers.
Source: GTM Stack Price Board
Why are some of its prices in euros?
Our page reader runs in Germany, and five vendors (HubSpot, Hunter, lemlist, n8n and Pipedrive) printed their prices in euros to it. Those rows keep the euro price as printed and sit in a group of their own, so none is converted or counted in a dollar figure: a converted price is a price nobody quoted.
Source: GTM Stack Price Board
What does the GTM Agency Fee Index count?
Each agency's own published fee. We took the twelve agencies a comparison page names, read nine of them on their own sites, and found two that print a price: Sales.co at $5,500 a month, and RevPartners at $12,900 a month and up for its recurring service, beside a $25,000 one-off build. Monthly retainers and the one-off build are filed apart, so no figure mixes the two.
Source: GTM Agency Fee Index
How thin is the fee index?
Thin. Two of the nine agencies read publish a fee, against the 25 sources the index is meant to reach before its median carries weight on its own, so read its figures as two published prices rather than a market rate. The seven that quote on a call are named, because how few agencies publish a price is itself the finding.
Source: GTM Agency Fee Index
What is left out of both?
Survey figures, such as GTMEPulse's practitioner medians, are quoted beside the data with their source and sample but never added to its rows, because they are not prices a firm published. A page that would not load, or whose price did not come through as one figure, is left out and named rather than guessed: six tools are held out of the board for that reason.
When are they read again?
Both are set to be read again every month. Every row carries the date of the read it came from, and each month's reading is kept as a dated snapshot, so a change between two reads can be seen rather than assumed.