Pricing
GTM engineering pricing: a build, a retainer or a hire, compared
Updated
We offer three engagements: a fixed-scope 90-day GTM System Build, a monthly GTM Engineering Retainer, and an Interim GTM Engineer who builds now and hands over to your own hire. Each is priced on a written scope after your brief. Below, what the alternatives cost, each figure with its source and date.
What are the three ways to work with us?
- GTM System Build
- A fixed scope over 90 days: the data foundation, enrichment, scoring and buying signals, outbound and lead-routing automation, CRM integration, AI agents for research and drafting, and the documentation your team needs to run it.
- GTM Engineering Retainer
- Monthly running and improvement of the system once it is built: new plays, new signals, fixes when a vendor changes its API, and the cost of each tool kept in check.
- Interim GTM Engineer
- We build the system now and hand it to your own GTM engineer when you hire one, with the runbook written for them.
What does the market charge for the same work?
| Option | Published figure | Base | Read | Source |
|---|---|---|---|---|
| Hire: GTM engineer, US advertised pay | $157,500 a year | median midpoint of 444 US roles with a published range | data as of 2 Nov 2026 | OneGTM, The GTME Data Report Q3 2026 |
| Hire: year-one cash cost, itemised | about $190,000 | one worked estimate, at a $127,500 base | read 9 Nov 2026 | Automation Jinn, Hire a GTM engineer |
| Agency: Sales.co | $5,500 a month, flat | its own published package | 9 Nov 2026 | Sales.co, GTM engineering agencies compared |
| Agency: RevPartners | $12,900+ a month; $25,000 fixed Clay build | its own Clay agency page | 9 Nov 2026 | RevPartners Clay agency |
| Agency: median monthly fee | $5K to $8K a month | survey of 228 practitioners, 67 run agencies | read 9 Nov 2026 | GTMEPulse, GTM Engineering Agency Pricing Guide |
| Freelancer: starting rate | $2K to $4K a month per client | same survey, 30 freelancers among the 228 | read 9 Nov 2026 | GTMEPulse, GTM Engineering Agency Pricing Guide |
OneGTM's figure is the middle of each advertised pay range, and the median of those middles, across 444 US GTM engineer roles that published a range, as of 2 November 2026. It is what employers advertise, not what they pay. Our sister site, a GTM engineering jobs and salary site with the same owner as this one, reads base pay from employers' own postings and publishes a role's median only once ten ranges are published; its GTM Engineer cell held eight on 9 November 2026, so it publishes none yet. Set your own base on hire vs agency.
Source: OneGTM, The GTME Data Report Q3 2026
How many GTM engineering agencies publish a price?
Of the nine agencies we read on their own pages on 9 November 2026, two publish a fee: Sales.co and RevPartners. SalesCaptain, ColdIQ, Growth Engine X, Understory, DevCommX, demandDrive and The Kiln quote on a call. The GTM Agency Fee Index lists each one with the page we opened and the date.
Source: GTM Agency Fee Index: every agency read, with its source
Why is our own price not on this page?
Because the scope sets it, and your brief sets the scope: a company with a clean HubSpot and one play needs far less than one moving off an AI SDR tool. The brief asks the questions that decide it, and the written scope that comes back carries a fixed price for that work.