Clay pricing
Clay pricing: Launch, Growth and Enterprise, read 9 November 2026
Updated
On 9 November 2026 Clay's pricing page showed four plans: Free, Launch from $54 a month for 180,000 actions a year, Growth from $185 a month for 480,000 actions a year, and a custom Enterprise plan. The page offers monthly or annual billing, annual saving 10%, and our read does not show which it printed.
What does each Clay plan include?
| Plan | Price, as printed | Actions | Data credits, as listed | Source |
|---|---|---|---|---|
| Free | $0 | 6,000 actions a year | 1,200 data credits a year | Clay pricing |
| Launch | from $54 a month (read $167 at the opening setting) | from 180,000 actions a year | 30,000 data credits a year | Clay pricing |
| Growth | from $185 a month (read $446 at the opening setting) | from 480,000 actions a year | 72,000 data credits a year | Clay pricing |
| Enterprise | custom | custom | custom | Clay pricing |
Each paid plan has a slider: the price rises with the actions you buy. At the setting the page opens on, Launch read $167 a month and Growth $446; the from prices are the lowest settings. Clay counts two things, actions (a step a table runs) and data credits (a lookup from one of its data providers), and a plan caps both.
Source: Clay pricing
Where does Clay sit beside other enrichment tools?
On the same day Apollo's entry plan read $49 per seat a month billed annually, Findymail's $99 a month and Hunter's 34 euros a month billed yearly. They are not the same product: Clay runs a table across many providers, the others sell their own data. The whole list is on stack costs.
Source: GTM Stack Price Board: every row, with its source
How do you keep a Clay bill down?
- Enrich a record once and write the result back to the CRM, so the next table reads it instead of paying for it again.
- Order a waterfall by cost, so the cheapest provider is tried first and the dearest only on what it misses.
- Filter a list before enrichment rather than after, so credits are spent only on accounts that fit.
- Move steps that need no Clay data, such as formatting and routing, into the automation layer you already pay for.
This is the Clay cost work a retainer covers. If your bill has crept up, say so in your brief.