{ "name": "thegtmcrew.com GTM Stack Price Board", "title": "GTM Stack Price Board", "url": "https://thegtmcrew.com/datasets/gtm-stack-price-board/", "csv": "https://thegtmcrew.com/datasets/gtm-stack-price-board.csv", "markdown": "https://thegtmcrew.com/datasets/gtm-stack-price-board/index.md", "computed_at": "2026-11-09", "license": "https://thegtmcrew.com/terms", "headline": "For billed monthly, the median published figure in the GTM Stack Price Board is 63 USD across 4 figures from the sources' own pages (range 20 to 99 USD; 16 sources publish a figure), read 9 November 2026.", "quotes": [ "For billed monthly, the median published figure in the GTM Stack Price Board is 63 USD across 4 figures from the sources' own pages (range 20 to 99 USD; 16 sources publish a figure), read 9 November 2026.", "16 of the 20 named sources read in full publish a figure; 4 publish none, read 9 November 2026.", "GTM Stack Price Board, plans billing not stated: median 32 USD across 3 sources, read 9 November 2026.", "GTM Stack Price Board, plans billing not stated: median 9 USD per user per month across 1 source, read 9 November 2026.", "GTM Stack Price Board, plans billed annually: median 49 USD per seat per month across 1 source, read 9 November 2026.", "GTM Stack Price Board, plans billed annually: median 34 EUR across 3 sources, read 9 November 2026.", "GTM Stack Price Board, plans billed annually: median 7 EUR per seat per month across 1 source, read 9 November 2026.", "GTM Stack Price Board, plans billed annually: median 2,500 USD across 1 source, read 9 November 2026.", "GTM Stack Price Board, plans billed annually: median 64 USD per sender per month across 1 source, read 9 November 2026.", "GTM Stack Price Board, plans billed annually: median 168 EUR per seat per year across 1 source, read 9 November 2026.", "GTM Stack Price Board, plans billed monthly: median 69 EUR across 1 source, read 9 November 2026.", "GTM Stack Price Board, plans billed monthly: median 63 USD across 4 sources, read 9 November 2026.", "GTM Stack Price Board, plans billed monthly: median 79 USD per sender per month across 1 source, read 9 November 2026." ], "citation": "\"thegtmcrew.com GTM Stack Price Board\", updated 2026-11-09, https://thegtmcrew.com/datasets/gtm-stack-price-board/.", "changed_since": null, "national": { "unit": "USD", "n": 8, "units": { "EUR": 4, "EUR per seat per month": 1, "EUR per seat per year": 1, "USD": 8, "USD per seat per month": 1, "USD per sender per month": 2, "USD per user per month": 1 }, "published_sources": 16, "named_sources": 21, "read_sources": 20, "not_published": 4, "published_share": 0.8, "pooled": "withheld: these figures differ by breakdown and are never summarised together; see headline_figure and by_axis" }, "headline_figure": { "kind": "median", "label": "Median for billed monthly", "unit": "USD", "n": 4, "median": 63, "min": 20, "max": 99, "p25": 26.75, "p75": 94, "breakdown": { "axis": "plans", "value": "billed monthly" }, "sources": 4 }, "by_axis": { "plans": { "billing not stated": { "USD": { "n": 3, "median": 32, "min": 19.99, "max": 54, "p25": 19.99, "p75": 54, "mean": 35.33 }, "USD per user per month": { "n": 1, "median": 9, "min": 9, "max": 9, "p25": 9, "p75": 9, "mean": 9 } }, "billed annually": { "USD per seat per month": { "n": 1, "median": 49, "min": 49, "max": 49, "p25": 49, "p75": 49, "mean": 49 }, "EUR": { "n": 3, "median": 34, "min": 20, "max": 55, "p25": 20, "p75": 55, "mean": 36.3333 }, "EUR per seat per month": { "n": 1, "median": 7, "min": 7, "max": 7, "p25": 7, "p75": 7, "mean": 7 }, "USD": { "n": 1, "median": 2500, "min": 2500, "max": 2500, "p25": 2500, "p75": 2500, "mean": 2500 }, "USD per sender per month": { "n": 1, "median": 64, "min": 64, "max": 64, "p25": 64, "p75": 64, "mean": 64 }, "EUR per seat per year": { "n": 1, "median": 168, "min": 168, "max": 168, "p25": 168, "p75": 168, "mean": 168 } }, "billed monthly": { "EUR": { "n": 1, "median": 69, "min": 69, "max": 69, "p25": 69, "p75": 69, "mean": 69 }, "USD": { "n": 4, "median": 63, "min": 20, "max": 99, "p25": 26.75, "p75": 94, "mean": 61.25 }, "USD per sender per month": { "n": 1, "median": 79, "min": 79, "max": 79, "p25": 79, "p75": 79, "mean": 79 } } } }, "rows": [ { "source": "Clay pricing", "url": "https://www.clay.com/pricing", "figure": "$54", "value": 54, "unit": "USD", "vat": null, "axis": { "plans": "billing not stated" }, "retrieved_at": "2026-11-09", "quote": "Starts at $54/mo, expand anytime", "source_class": "primary-provider-own-site", "text_sha256": "9c9a595f9059be5cf22c0fbf1e953e571f4ef8fc3bb0452a03ec8a456c875a00" }, { "source": "Apollo.io pricing", "url": "https://www.apollo.io/pricing", "figure": "$49", "value": 49, "unit": "USD per seat per month", "vat": null, "axis": { "plans": "billed annually" }, "retrieved_at": "2026-11-09", "quote": "$49", "source_class": "primary-provider-own-site", "text_sha256": "d50089507166d386926679ed2ff9204baaef588aecee357fb2bb7a90c485d872" }, { "source": "n8n pricing", "url": "https://n8n.io/pricing/", "figure": "20€", "value": 20, "unit": "EUR", "vat": null, "axis": { "plans": "billed annually" }, "retrieved_at": "2026-11-09", "quote": "20€", "source_class": "primary-provider-own-site", "text_sha256": "e6221fe3854e014c6edfcd95f1c05ca4e6ed8131fb276193e93e6ef7d7b851ce" }, { "source": "Smartlead pricing", "url": "https://www.smartlead.ai/pricing", "figure": "$32", "value": 32, "unit": "USD", "vat": null, "axis": { "plans": "billing not stated" }, "retrieved_at": "2026-11-09", "quote": "$32", "source_class": "primary-provider-own-site", "text_sha256": "0768b18f14c2c3bfd66b24ab2b44320ff86aa1453bbcf8903646a094efda0996" }, { "source": "HubSpot pricing", "url": "https://www.hubspot.com/pricing/sales", "figure": "€7", "value": 7, "unit": "EUR per seat per month", "vat": null, "axis": { "plans": "billed annually" }, "retrieved_at": "2026-11-09", "quote": "€7/mo/seat", "source_class": "primary-provider-own-site", "text_sha256": "33d022a82a8eee8ddb56d1b2a248c60ed7748c86df4af53e20f7d8f392a36e92" }, { "source": "Zapier pricing", "url": "https://zapier.com/pricing", "figure": "$19.99", "value": 19.99, "unit": "USD", "vat": null, "axis": { "plans": "billing not stated" }, "retrieved_at": "2026-11-09", "quote": "$19.99", "source_class": "primary-provider-own-site", "text_sha256": "f6656a543043b217754d6ab04ee06ee8f25a4f9f628a1fe6263f680f9b84d494" }, { "source": "lemlist pricing", "url": "https://www.lemlist.com/pricing", "figure": "69€", "value": 69, "unit": "EUR", "vat": null, "axis": { "plans": "billed monthly" }, "retrieved_at": "2026-11-09", "quote": "69€", "source_class": "primary-provider-own-site", "text_sha256": "2059c5d3d4acda4c881af8ddf8bc8ed2b17e8dfa69ff42fdd4ebc8b58ff1d883" }, { "source": "lemlist pricing", "url": "https://www.lemlist.com/pricing", "figure": "55€", "value": 55, "unit": "EUR", "vat": null, "axis": { "plans": "billed annually" }, "retrieved_at": "2026-11-09", "quote": "55€", "source_class": "primary-provider-own-site", "text_sha256": "2059c5d3d4acda4c881af8ddf8bc8ed2b17e8dfa69ff42fdd4ebc8b58ff1d883" }, { "source": "Unify pricing", "url": "https://www.unifygtm.com/pricing", "figure": "$20", "value": 20, "unit": "USD", "vat": null, "axis": { "plans": "billed monthly" }, "retrieved_at": "2026-11-09", "quote": "$20", "source_class": "primary-provider-own-site", "text_sha256": "912d86688e5c27df9a09ca9f1673661d2b2050cc1994eabe7df2eb7f0459722b" }, { "source": "Common Room pricing", "url": "https://www.commonroom.io/pricing/", "figure": "$2,500", "value": 2500, "unit": "USD", "vat": null, "axis": { "plans": "billed annually" }, "retrieved_at": "2026-11-09", "quote": "$2,500/mo", "source_class": "primary-provider-own-site", "text_sha256": "1761474fc9e4816b590012442c5fe1c4409fa3759e5e66bd59da2fe97b801711" }, { "source": "RB2B pricing", "url": "https://www.rb2b.com/pricing", "figure": "$79 ", "value": 79, "unit": "USD", "vat": null, "axis": { "plans": "billed monthly" }, "retrieved_at": "2026-11-09", "quote": "$79 /mo", "source_class": "primary-provider-own-site", "text_sha256": "4ee394b1af12cb91431dbffcdeddfd5a7505fd6566a4e9723fd7342e95a41747" }, { "source": "Instantly pricing", "url": "https://instantly.ai/pricing", "figure": "$47", "value": 47, "unit": "USD", "vat": null, "axis": { "plans": "billed monthly" }, "retrieved_at": "2026-11-09", "quote": "$47/monthly", "source_class": "primary-provider-own-site", "text_sha256": "087547d5c8a2fb64fb98f2006fcb223f24dd05b33c029150c785379fbd1d5fb3" }, { "source": "HeyReach pricing", "url": "https://www.heyreach.io/pricing", "figure": "$79 ", "value": 79, "unit": "USD per sender per month", "vat": null, "axis": { "plans": "billed monthly" }, "retrieved_at": "2026-11-09", "quote": "$79 per sender/month for 1–9 senders", "source_class": "primary-provider-own-site", "text_sha256": "e110e679503a0b1a64d6f13c4453df6bda9b9609d9e7d7a63721fc3824e9bf9c" }, { "source": "HeyReach pricing", "url": "https://www.heyreach.io/pricing", "figure": "$64 ", "value": 64, "unit": "USD per sender per month", "vat": null, "axis": { "plans": "billed annually" }, "retrieved_at": "2026-11-09", "quote": "with yearly billing $64 or $48 per sender/month", "source_class": "primary-provider-own-site", "text_sha256": "e110e679503a0b1a64d6f13c4453df6bda9b9609d9e7d7a63721fc3824e9bf9c" }, { "source": "Pipedrive pricing", "url": "https://www.pipedrive.com/en/pricing", "figure": "€ 168 ", "value": 168, "unit": "EUR per seat per year", "vat": null, "axis": { "plans": "billed annually" }, "retrieved_at": "2026-11-09", "quote": "One payment of € 168 per seat/year", "source_class": "primary-provider-own-site", "text_sha256": "05eea462f9c299c40c29ab821779979585792f048d550c6fdfb4b484e638a5ce" }, { "source": "Close CRM pricing", "url": "https://www.close.com/pricing", "figure": "$9 ", "value": 9, "unit": "USD per user per month", "vat": null, "axis": { "plans": "billing not stated" }, "retrieved_at": "2026-11-09", "quote": "$9 per user / month", "source_class": "primary-provider-own-site", "text_sha256": "5d8ed66d5d1d8b83f658f009046126fcbeb446c3d620677255438b17878ea20d" }, { "source": "Hunter pricing", "url": "https://hunter.io/pricing", "figure": "34€", "value": 34, "unit": "EUR", "vat": null, "axis": { "plans": "billed annually" }, "retrieved_at": "2026-11-09", "quote": "34€", "source_class": "primary-provider-own-site", "text_sha256": "d21a2f5024dfb9375a877152a1670eae2b02e79d38ea561496fb6c8485833c2e" }, { "source": "Findymail pricing", "url": "https://www.findymail.com/pricing/", "figure": "$99", "value": 99, "unit": "USD", "vat": null, "axis": { "plans": "billed monthly" }, "retrieved_at": "2026-11-09", "quote": "$99", "source_class": "primary-provider-own-site", "text_sha256": "b2a42f3a9cdd7d28f74803048754a66b217b7d6ddf31a591afd4919c750fa506" } ], "not_published": [ { "source": "ZoomInfo pricing", "url": "https://www.zoominfo.com/pricing", "retrieved_at": "2026-11-09", "reason": "every candidate on the page was refused" }, { "source": "Cognism pricing", "url": "https://www.cognism.com/pricing", "retrieved_at": "2026-11-09", "reason": "read in full and no accepted figure on the page" }, { "source": "Outreach pricing", "url": "https://www.outreach.io/pricing", "retrieved_at": "2026-11-09", "reason": "every candidate on the page was refused" }, { "source": "Salesloft pricing", "url": "https://www.salesloft.com/pricing", "retrieved_at": "2026-11-09", "reason": "read in full and no accepted figure on the page" } ], "sources": [ { "url": "https://www.clay.com/pricing", "label": "Clay pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.apollo.io/pricing", "label": "Apollo.io pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://n8n.io/pricing/", "label": "n8n pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.smartlead.ai/pricing", "label": "Smartlead pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://instantly.ai/pricing", "label": "Instantly pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.heyreach.io/pricing", "label": "HeyReach pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.hubspot.com/pricing/sales", "label": "HubSpot pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://zapier.com/pricing", "label": "Zapier pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.lemlist.com/pricing", "label": "lemlist pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.unifygtm.com/pricing", "label": "Unify pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.commonroom.io/pricing/", "label": "Common Room pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.zoominfo.com/pricing", "label": "ZoomInfo pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.cognism.com/pricing", "label": "Cognism pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.rb2b.com/pricing", "label": "RB2B pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.pipedrive.com/en/pricing", "label": "Pipedrive pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.close.com/pricing", "label": "Close CRM pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://hunter.io/pricing", "label": "Hunter pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.findymail.com/pricing/", "label": "Findymail pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.outreach.io/pricing", "label": "Outreach pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.salesloft.com/pricing", "label": "Salesloft pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://github.com/joeetdev/venture-estate/blob/main/research/data/data-charters/gtm-engineer-jobs.md", "label": "The sister hub's tool-demand dataset", "license": "the publisher's own terms; quoted for reporting and comment" } ], "methodology": "Every row is a verbatim sentence read from the named source's own page through our fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2). 16 of the 20 named sources that could be read published a usable figure; 4 published none and are recorded as not published, never filled in; 1 could not be read (blocked, dead or unreachable) and count nowhere. The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source in USD (a source's median where its page yielded several accepted sentences), so N counts sources, never sentences; 168 candidate sentence(s) were refused by a reviewer with the reason recorded. The fuller derivation this dataset is chartered to grow into (not yet what the figures above are; they are each source's own published figure as read): per tool, the cheapest paid plan's published price per month and what it includes (credits, actions, seats, sending accounts), with the billing basis (monthly or annual) kept apart and never mixed into one figure; the count of tools that publish a price against those that are quote-only; the monthly cost of a reference stack (enrichment + sequencing + automation + CRM) as the sum of the entry plans; changed-since the previous monthly read", "embed": "

63 USD

median for billed monthly, GTM Stack Price Board, across 4 figures, read 9 November 2026

Source: thegtmcrew.com GTM Stack Price Board
" }