# GTM agency pricing: GTM Agency Fee Index

> The median published figure in the GTM Agency Fee Index is 9,200 USD per month across 2 sources' own pages (range 5,500 to 12,900 USD per month; a 25,000 USD build fee is not monthly), read 9 November 2026.

The GTM Crew · https://thegtmcrew.com/datasets/gtm-agency-fee-index/ · computed 2026-11-09

**Median published figure:** 9,200 USD per month (range 5,500 to 12,900 USD per month; 2 published figures; 2 of 9 sources read publish one).

2 of the 9 named sources read in full publish a figure; 7 publish none, read 9 November 2026.

## By fee

| Breakdown | Median | Range | Sources |
|---|---|---|---|
| fee retainer | 9,200 USD per month | 5,500 to 12,900 USD per month | 2 |
| fee build | 25,000 USD | 25,000 to 25,000 USD | 1 |

## Every figure, with its source

One row per source: the figure the source's own page publishes, the page, and the day it was read.

| Source | Figure | Breakdown | Read |
|---|---|---|---|
| [RevPartners Clay agency](https://revpartners.io/clay-agency) | 25,000 USD | build | 2026-11-09 |
| [RevPartners Clay agency](https://revpartners.io/clay-agency) | 12,900 USD per month | retainer | 2026-11-09 |
| [Sales.co, GTM engineering agencies compared](https://sales.co/best-gtm-engineering-agencies) | 5,500 USD per month | retainer | 2026-11-09 |

## The sentence each figure was read from (3)

- [RevPartners Clay agency](https://revpartners.io/clay-agency), read 2026-11-09: "$25,000"
- [RevPartners Clay agency](https://revpartners.io/clay-agency), read 2026-11-09: "$12,900+/mo."
- [Sales.co, GTM engineering agencies compared](https://sales.co/best-gtm-engineering-agencies), read 2026-11-09: "Sales.co's GTM engineering package is $5,500 a month, flat, with no setup fees."

## Read in full, publishes no figure

- [SalesCaptain Clay agency](https://www.salescaptain.io/clay-agency), read 2026-11-09: every candidate on the page was refused
- [ColdIQ implementation](https://coldiq.com/implementation), read 2026-11-09: every candidate on the page was refused
- [Growth Engine X](https://www.growthenginex.com/), read 2026-11-09: read in full and no accepted figure on the page
- [Understory GTM engineering](https://www.understoryagency.com/gtm-engineering), read 2026-11-09: every candidate on the page was refused
- [DevCommX FAQ](https://www.devcommx.com/faq), read 2026-11-09: read in full and no accepted figure on the page
- [demandDrive Clay services](https://www.demanddrive.com/services/revenue-operations/clay-services/), read 2026-11-09: read in full and no accepted figure on the page
- [The Kiln](https://thekiln.com/), read 2026-11-09: read in full and no accepted figure on the page

## Methodology

Every row is a verbatim sentence read from the named source's own page through our fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2). 2 of the 9 named sources that could be read published a usable figure; 7 published none and are recorded as not published, never filled in; 3 could not be read (blocked, dead or unreachable) and count nowhere. The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source in USD per month (a source's median where its page yielded several accepted sentences), so N counts sources, never sentences; 52 candidate sentence(s) were refused by a reviewer with the reason recorded. The fuller derivation this dataset is chartered to grow into (not yet what the figures above are; they are each source's own published figure as read): one figure per agency from its own pricing page: the lowest published monthly retainer and, separately, the lowest published one-off build fee, never mixed; median and range over agencies that publish; the share of agencies read that publish any price; agencies that publish none are counted as not-published, never estimated

## Sources

- [Sales.co, GTM engineering agencies compared](https://sales.co/best-gtm-engineering-agencies) (the publisher's own terms; quoted for reporting and comment)
- [RevPartners Clay agency](https://revpartners.io/clay-agency) (the publisher's own terms; quoted for reporting and comment)
- [C17 pricing](https://www.c17.ai/pricing) (the publisher's own terms; quoted for reporting and comment)
- [SalesCaptain Clay agency](https://www.salescaptain.io/clay-agency) (the publisher's own terms; quoted for reporting and comment)
- [ColdIQ implementation](https://coldiq.com/implementation) (the publisher's own terms; quoted for reporting and comment)
- [Growth Engine X](https://www.growthenginex.com/) (the publisher's own terms; quoted for reporting and comment)
- [Understory GTM engineering](https://www.understoryagency.com/gtm-engineering) (the publisher's own terms; quoted for reporting and comment)
- [DevCommX FAQ](https://www.devcommx.com/faq) (the publisher's own terms; quoted for reporting and comment)
- [demandDrive Clay services](https://www.demanddrive.com/services/revenue-operations/clay-services/) (the publisher's own terms; quoted for reporting and comment)
- [The Kiln](https://thekiln.com/) (the publisher's own terms; quoted for reporting and comment)
- [Clay Solutions Partners directory](https://www.clay.com/en/experts) (the publisher's own terms; quoted for reporting and comment)
- [Agency pricing-page search](https://www.google.com/search?q=%22gtm+engineering%22+agency+pricing) (the publisher's own terms; quoted for reporting and comment)

## Cite or embed

- The median published figure in the GTM Agency Fee Index is 9,200 USD per month across 2 sources' own pages (range 5,500 to 12,900 USD per month; a 25,000 USD build fee is not monthly), read 9 November 2026.
- 2 of the 9 named sources read in full publish a figure; 7 publish none, read 9 November 2026.
- GTM Agency Fee Index, fee retainer: median 9,200 USD per month across 2 sources, read 9 November 2026.
- GTM Agency Fee Index, fee build: median 25,000 USD across 1 source, read 9 November 2026.

Cite as: "thegtmcrew.com GTM Agency Fee Index", updated 2026-11-09, https://thegtmcrew.com/datasets/gtm-agency-fee-index/.

CSV: https://thegtmcrew.com/datasets/gtm-agency-fee-index.csv
JSON: https://thegtmcrew.com/datasets/gtm-agency-fee-index.json
Embed (plain HTML, static link back): see https://thegtmcrew.com/datasets/gtm-agency-fee-index/#median